Sneakers Unboxed tells the story of one of the most universal design objects, bought and worn by millions of people worldwide every day. Charting the design and cultural journey of sneakers, shoes originally designed for specific athletic activities, this exhibition explores how they have been adopted as a style element by youth cultures, making them, in turn, pivotal in shaping the current global industry. One that is today equally driven by design innovation and consumer demand.
Featuring iconic models and designs from as early as the 1920s, the exhibition will explore and demonstrate how sneaker design is a synthesis of cutting-edge technology, innovative materials, and global style-consciousness. Visitors will be taken on a journey into the design process behind the most technically inventive sneakers, giving them a new-found appreciation for these ubiquitous design objects.
The exhibition offers an informative and empowering experience, putting people, designers, and wearers, at the heart of the story, and encourages visitors to take a position about the subject. In relation to the future of sneaker design and sustainability. Aside from a multitude of sneakers, the exhibition features a wealth of images, film, and process material.