"Patrick Lee was previously the executive director at one of South Korea’s most prominent contemporary art galleries, Gallery Hyundai—and managed the booth on the ground at Frieze Masters in London. Lee has over 15 years of gallery experience and was previously a partner and director of Seoul’s ONE AND J. Gallery. Lee was appointed as the Director of Frieze Seoul which oversaw its first launch in September 2022. This year, he continues his role as the Director of Frieze Seoul and hopes to create an unmissable week of activity for both local and international art audiences.
Min Ju Kweon held several positions at Frieze, including Head of VIP & Business Development, Asia, and Head of VIP Relations, Asia. She began her journey at Frieze as a VIP Consultant for Korea in 2018, and her tenure lasted until 2021. Prior to this, she worked as a Columnist at Kyunghyang Daily News and served as the Director of The Galleries Association of Busan. Kweon currently serves as a Patron Committee member at the Busan Museum of Art & Museum of Contemporary Art Busan (MOCA Busan). "